Lighting is the most important factor in creating professional product photography that attracts customers and drives sales. Poor lighting can make products look unappealing, while the right lighting setup enhances details, texture, and color—making your products stand out.
In this Product Photography Lighting 101 video, we walk you through a simple, repeatable process for achieving high-quality, consistent lighting for your product photos. Whether you're shooting for e-commerce, social media, or marketing materials, this guide will help you create images that look polished and professional—without needing expensive gear or a complex setup.
Watch the video below to learn how to control shadows, balance light, and create a consistent look that enhances your brand and boosts conversions.
